However, are you overlooking how the use of direct mail can boost your customer acquisition and deliver a strong ROI? It is now proving harder than ever to get your brand in front of new prospects in order to grow your business. Data privacy laws are also more of a concern to marketers than ever before. Prospects are exposed to hundreds of marketing messages every day (according to Forbes we are exposed to between 4,000 & 10,000 adverts a day). This could be a great way to promote a podcast, a radio station, an audiobook, a hollywood blockbuster, a graphic design or photography business, a university or college course and even corporate products and services such as real estate, and manufacturing.īy using the included turntable, this product also has the ability to synchronise with other online platforms seamlessly linking up to a business webpage or an online media platform for the business, and propelling a prospective customer towards taking action.Reaching new customers can be a huge challenge for businesses in today’s changing landscape. Think past the music industry, where this product was created and think outside the box. This is great if an industry is notoriously difficult to advertise to.īecause the office turntable utilises aspects from both the traditional world and the technological world, there are a huge range of applications. Utilising technology in this way is also an excellent way to appeal to an audience's curiosity naturally leading to more opens and interactions with the product. Particularly in the music and entertainment industry, or if there is a true need to rise above the competition. Vinyl music has made a comeback in a big way recently and purists maintain this truly is the best way to listen to music - this is a good mental image for prospects to be connecting to a product or service.
The first obvious benefit that stands out for this service is the attention-grabbing power of vinyl. By utilising mobile technology, the user can access the related content on the internet via their mobile phone and interact with it according to the advertiser's specifications. The packaging that the disc arrived in then also plays the part as a desktop turntable. The basic idea is that the customer receives the vinyl disc in the post from the company or business. The office turntable is a novel way of presenting ideas to a customer that combines the intrigue and culture surrounding traditional vinyl music with the accessibility of technology. Recently however, there has been a newcomer to the market, something that really captures the true essence of traditional direct mail marketing - something that is guaranteed to pull in a customers' attention in a very unique way. The secret behind direct mail marketing lies in the ability to capture the attention of the viewer or audience immediately if done correctly there is no more powerful form of marketing.Īs technology advances, we are seeing more and more new ways of marketing to customers and audiences all the time.
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